Adflux CMS vs Broadsign
Broadsign was built for outdoor billboards. Adflux was built for retail. If you're running a supermarket, shopping centre, or pharmacy media network, here's what that difference means in practice.
Adflux CMS
Recommended for retail- Purpose-built for retail media networks
- In-store audio network included as standard
- Vision analytics with audience measurement cameras
- Brand/supplier self-serve portal for monetisation
- Remote hardware monitoring dashboard
- Transparent pricing for mid-market retailers
- APAC-focused support and implementation
Broadsign
OOH/outdoor first- Strong programmatic SSP for outdoor networks
- Mature campaign planning and ad serving
- No in-store audio management
- No attention analytics or audience measurement
- No brand/supplier self-serve portal
- Enterprise-only pricing — no published rates
- Not purpose-built for in-store retail environments
Feature-by-Feature Comparison
Why Retail Media Teams Choose Adflux Over Broadsign
Broadsign is an excellent platform for outdoor media owners. But retail is a different environment — with different hardware, different buyer relationships, and different measurement requirements.
Built for the store, not the street
Adflux manages screens, audio zones, and cameras inside your stores. Broadsign was designed for roadside billboards and transit networks — the operational model is fundamentally different.
Monetise your supplier relationships
Adflux includes a self-serve brand portal so your FMCG suppliers can book, manage, and measure their own campaigns. Broadsign has no equivalent — you'd need to build this workflow separately.
Measure what matters in-store
Vision analytics from Adflux tells you how many shoppers passed a screen, how long they looked, and what demographic profile they matched. Broadsign's audience measurement is built for roadside impressions, not in-store dwell time.
Frequently Asked Questions
Is Adflux CMS better than Broadsign for retail media?
Adflux CMS is purpose-built for retail media networks — supermarkets, shopping centres, and pharmacies. Broadsign is primarily an Out-of-Home (OOH) platform built for outdoor billboards and transit advertising. While Broadsign does offer an in-store retail module, it is a secondary product. Adflux includes in-store audio, attention analytics, a brand/supplier self-serve portal, and remote hardware monitoring as core features, not add-ons.
Does Broadsign support in-store audio advertising?
Broadsign does not offer a native in-store audio network management feature. Adflux CMS includes a dedicated audio channel with scheduling, zoning, and proof-of-play reporting as part of its core platform.
How does Broadsign pricing compare to Adflux?
Broadsign uses enterprise-only quote-based pricing with no published rates. It is primarily designed for large retailers at the scale of Coles and Woolworths. Adflux CMS offers transparent pricing suited to mid-market and growing retail networks, with a free demo available.
See Adflux in Action
Book a 30-minute demo and we'll show you exactly what Adflux can do that Broadsign can't.
Also compare Adflux with: