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Adflux CMS
Customer Stories

Real Results from Real Venue Operators

See how supermarkets, shopping centres, airports, and cinemas use Adflux CMS to build measurable, monetisable retail media networks.

40%
Avg. revenue uplift
in year one
6 weeks
Avg. time to first campaign
from contract to live
30–80%
CPM improvement
vs waterfall models
100%
Proof-of-play
on every impression
Supermarket Chain · Australia

National supermarket chain builds a $2M retail media network in 12 months

A 200-store national supermarket operator launched a full retail media network — screens, audio, and programmatic — on Adflux CMS, generating $2M in net-new advertising revenue in the first year.

Programmatic SSPSupplier PortalAudience MeasurementIn-Store Audio

The Challenge

The retailer had 200 stores with existing digital screens managed across three separate systems. Supplier advertising was handled manually via spreadsheets, with no programmatic capability and no audience measurement. Revenue was capped by the team's capacity to manage bookings.

The Solution

Adflux CMS unified all 200 stores into a single platform. The supplier self-serve portal eliminated manual booking, and the programmatic SSP opened inventory to 35+ DSPs. Audience measurement was deployed in 40 flagship stores to provide verified impression data.

"We went from managing advertising in spreadsheets to having a fully automated retail media network in under two months. The supplier portal alone saved our team 20 hours a week."

Head of Retail Media, National Supermarket Chain

Results

$2M
Net-new advertising revenue
Year 1
200
Stores on a single platform
Consolidated from 3 systems
40%
Revenue increase
vs prior year
6 weeks
Time to first live campaign
From contract signing
Shopping Centre Group · Australia & New Zealand

Shopping centre group increases CPM by 65% after switching from waterfall to unified auction

A 15-centre shopping centre group migrated from a waterfall ad-serving model to Adflux CMS's unified programmatic auction, increasing average CPM by 65% and reducing unsold inventory from 38% to 9%.

Programmatic SSPUnified AuctionFloor Price OptimisationAudience Measurement

The Challenge

The group was running a waterfall model — direct campaigns first, then remnant inventory sold at a fixed rate to a single DSP. CPMs were flat, unsold inventory was high, and the team had no visibility into why certain screens underperformed.

The Solution

Adflux CMS replaced the waterfall with a unified first-price auction. Direct campaigns retained priority, but all remnant inventory was opened to competitive bidding across 35+ DSPs simultaneously. Audience measurement data was used to set evidence-based floor prices.

"The unified auction was the single biggest revenue lever we've pulled in five years. We didn't change our screens or our footfall — we just changed how we sold the inventory."

Chief Revenue Officer, Shopping Centre Group

Results

65%
CPM increase
Unified auction vs waterfall
9%
Unsold inventory
Down from 38%
15
Centres on one platform
AU & NZ
3x
Programmatic revenue growth
Year-on-year
International Airport · Asia-Pacific

International airport deploys audience measurement across 120 screens, unlocking premium CPM tier

An Asia-Pacific international airport deployed Adflux CMS's audience measurement across 120 screens in departure lounges and retail zones, enabling a verified premium CPM tier that increased advertising revenue by 55%.

Audience MeasurementPremium CPMDeparture LoungeRetail Zone

The Challenge

The airport's advertising team was selling screen inventory at a fixed CPM based on estimated annual passenger numbers. Advertisers were increasingly demanding verified, real-time audience data — and without it, the airport was losing premium brand budgets to digital channels that offered impression-level verification.

The Solution

Adflux CMS deployed anonymous audience measurement across 120 screens. Verified impression data — including dwell time and demographic breakdowns — was made available to advertisers through the self-serve portal. A new premium CPM tier was introduced for screens with verified data.

"We could finally show advertisers exactly how many people saw their campaign, how long they looked, and what the demographic split was. That data changed the conversation entirely."

VP Commercial, International Airport

Results

55%
Advertising revenue increase
Post-deployment
120
Screens with verified data
Departure lounges & retail
2.4×
Premium CPM vs standard
Verified vs estimated
8 weeks
Deployment timeline
From contract to live data
Cinema Chain · Australia

Cinema chain adds $800K in foyer advertising revenue with zero additional headcount

A national cinema chain launched a foyer retail media network on Adflux CMS — managing screens across 45 locations from a single dashboard — generating $800K in net-new advertising revenue without adding any headcount.

Supplier PortalFoyer AdvertisingSelf-ServeProof-of-Play

The Challenge

The cinema chain had digital screens in foyers and concession areas that were running house ads and trailers. There was no mechanism to sell this inventory to external advertisers, and the operations team had no bandwidth to manage an advertising product manually.

The Solution

Adflux CMS's supplier self-serve portal allowed FMCG and entertainment brands to book, upload, and manage their own campaigns directly. The operations team only needed to approve creatives — the platform handled scheduling, proof-of-play, and invoicing automatically.

"We had the screens. We just needed the platform to turn them into a revenue channel. Adflux CMS did exactly that — and our ops team barely noticed the change."

General Manager Operations, Cinema Chain

Results

$800K
Net-new ad revenue
Year 1
45
Locations managed
Single dashboard
0
Additional headcount
Required to operate
4 weeks
Time to first paid campaign
From go-live

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