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Adflux CMS
Retail Media for Shopping Centres

The Retail Media OS
Built for Shopping Centres

Adflux CMS gives shopping centre owners and retail property groups a single platform to manage digital screens, in-store audio, programmatic advertising, and audience analytics across their entire portfolio.

35+
Programmatic DSPs
connected globally
30–80%
CPM Uplift
vs waterfall models
100%
Proof of Play
every impression verified
Multi-site
Portfolio Management
all centres, one platform
Platform Capabilities

Everything Your Shopping Centre Media Network Needs

From a single centre to a national portfolio, Adflux CMS manages your entire retail media operation from one platform.

Multi-Tenancy Screen Management

Manage screens across your entire centre — common areas, food courts, car parks, and individual tenancy screens — with granular zone controls and tenant-specific permissions.

  • Zone-based content management
  • Tenant self-serve portals
  • Common area vs tenancy scheduling
  • Emergency broadcast override

Programmatic Advertising

Open your screen network to programmatic demand from 35+ DSPs. Attract national brand advertisers and performance buyers through real-time bidding with full floor price controls.

  • 35+ connected DSPs
  • True RTB auction engine
  • Category exclusions
  • Premium direct deal support

Attention Analytics

Measure actual audience impressions across your centre. Camera-based AI vision or Bluetooth sensors deliver verified data on footfall, dwell time, and audience demographics.

  • Footfall measurement
  • Dwell time by zone
  • Demographic breakdowns
  • Anonymous, privacy-first

Centre-Wide Audio

Manage your centre's audio network from the same platform as your screens. Schedule background music, promotional announcements, and paid audio advertising spots.

  • Zone-based audio scheduling
  • Emergency PA integration
  • Paid audio advertising
  • Proof-of-broadcast reporting

Retailer & Brand Portal

Give tenants and national brands direct access to book campaigns across your network. Reduce manual bookings while increasing revenue from direct advertiser relationships.

  • Tenant self-serve booking
  • National brand campaigns
  • Creative approval workflows
  • Real-time reporting

Multi-Centre Management

Manage your entire portfolio of shopping centres from a single platform. Centralise content operations while maintaining centre-specific customisation and reporting.

  • Portfolio-level dashboard
  • Cross-centre campaigns
  • Centre-specific branding
  • Consolidated reporting
Indoor LED Wall — Shopping Centre
Levi's Store LED
Chadstone LED Facade
The Social Quarter LED
FAQ

Shopping Centre Retail Media Questions

Ready to Monetise Your Shopping Centre Media Network?

Talk to our team about how Adflux CMS can help you build a high-performing retail media network across your centre portfolio.