The Retail Media OS
Built for Shopping Centres
Adflux CMS gives shopping centre owners and retail property groups a single platform to manage digital screens, in-store audio, programmatic advertising, and audience analytics across their entire portfolio.
Everything Your Shopping Centre Media Network Needs
From a single centre to a national portfolio, Adflux CMS manages your entire retail media operation from one platform.
Multi-Tenancy Screen Management
Manage screens across your entire centre — common areas, food courts, car parks, and individual tenancy screens — with granular zone controls and tenant-specific permissions.
- Zone-based content management
- Tenant self-serve portals
- Common area vs tenancy scheduling
- Emergency broadcast override
Programmatic Advertising
Open your screen network to programmatic demand from 35+ DSPs. Attract national brand advertisers and performance buyers through real-time bidding with full floor price controls.
- 35+ connected DSPs
- True RTB auction engine
- Category exclusions
- Premium direct deal support
Attention Analytics
Measure actual audience impressions across your centre. Camera-based AI vision or Bluetooth sensors deliver verified data on footfall, dwell time, and audience demographics.
- Footfall measurement
- Dwell time by zone
- Demographic breakdowns
- Anonymous, privacy-first
Centre-Wide Audio
Manage your centre's audio network from the same platform as your screens. Schedule background music, promotional announcements, and paid audio advertising spots.
- Zone-based audio scheduling
- Emergency PA integration
- Paid audio advertising
- Proof-of-broadcast reporting
Retailer & Brand Portal
Give tenants and national brands direct access to book campaigns across your network. Reduce manual bookings while increasing revenue from direct advertiser relationships.
- Tenant self-serve booking
- National brand campaigns
- Creative approval workflows
- Real-time reporting
Multi-Centre Management
Manage your entire portfolio of shopping centres from a single platform. Centralise content operations while maintaining centre-specific customisation and reporting.
- Portfolio-level dashboard
- Cross-centre campaigns
- Centre-specific branding
- Consolidated reporting
How Shopping Centres Use Adflux CMS
Common Area Monetisation
Turn high-footfall common areas — entrances, food courts, escalator banks, and car park entries — into premium advertising real estate with verified audience data.
Seasonal Campaign Coordination
Coordinate Christmas, Easter, and sale season campaigns across your entire centre portfolio. Synchronise screen content, audio, and digital-out-of-home from a single platform.
Tenancy Revenue Sharing
Offer tenants the ability to advertise across common area screens, or participate in programmatic revenue sharing. Create new commercial relationships with your retail tenants.
Shopper Behaviour Intelligence
Understand how shoppers move through your centre, which zones attract the highest dwell time, and how media placement affects shopper behaviour and retail performance.
Shopping Centre Retail Media Questions
Can Adflux manage both common area and tenancy screens in a shopping centre?
Yes. Adflux CMS supports multi-tenancy screen management with granular zone controls. You can manage common area screens centrally while giving individual tenants their own portal to manage their own screens — with separate permissions, content libraries, and reporting.
How does programmatic advertising work in a shopping centre context?
Adflux connects your screen inventory to 35+ programmatic DSPs through a real-time bidding (RTB) auction engine. National brands and performance advertisers can bid on your screen impressions programmatically, with you maintaining full control over floor prices, category exclusions, and brand safety rules.
Can Adflux manage multiple shopping centres in a portfolio?
Yes. Adflux CMS is designed for multi-site management. You can manage your entire centre portfolio from a single platform, with centre-specific customisation, cross-centre campaign capabilities, and consolidated portfolio-level reporting.
How does Adflux measure audience impressions in a shopping centre?
Adflux Attention Analytics offers camera-based AI vision (anonymous audience detection using edge-processed computer vision) and Bluetooth sensor analytics. Both methods deliver verified impression counts, dwell time, and demographic data without capturing or storing personal data — fully compliant with Australian privacy legislation.
Can retailers and brands book campaigns directly through Adflux?
Yes. The Adflux Supplier and Brand Portal gives tenants, national brands, and agencies direct access to book, manage, and report on campaigns across your network. This reduces your internal sales workload while increasing direct advertiser revenue.
Does Adflux support emergency broadcast override for PA systems?
Yes. Adflux CMS includes emergency broadcast functionality that can override scheduled content and audio across all screens and speakers in a centre — critical for safety announcements and emergency management procedures.
Ready to Monetise Your Shopping Centre Media Network?
Talk to our team about how Adflux CMS can help you build a high-performing retail media network across your centre portfolio.