The Adflux Blog
Guides, analysis, and insights on retail media, programmatic DOOH, in-store digital signage, and audience measurement.
Shopping Centres as Retail Media Networks: Monetising Common Area Screens
Shopping centres have thousands of screens across common areas, car parks, and food courts. This guide covers how shopping centre operators can build a retail media network that generates revenue from brand advertisers and supports tenant promotions.
Retail Media Measurement and Attribution: Moving Beyond Impressions
Effective measurement is what separates retail media from traditional advertising. This guide covers the key metrics, attribution methodologies, and technology requirements for proving the ROI of retail media campaigns.
Airport Retail Media: Capturing High-Value Traveller Audiences
Airports offer a unique retail media environment: a captive, high-dwell audience with above-average spending power. This guide covers the formats, technology, and advertiser proposition for airport retail media networks.
First-Party Data Strategy for Retail Media Networks: A Practical Guide
First-party data is the foundation of a differentiated retail media network. This guide covers how retailers can collect, structure, activate, and protect their shopper data to build a high-value media business.
How to Calculate the ROI of Digital Signage for Retail Media Networks
A practical guide to calculating the return on investment of digital signage networks for retail media. Covers hardware costs, software licensing, content production, media revenue projections, and payback period calculations.
How Supermarkets Are Building High-Margin Retail Media Networks
Supermarkets are uniquely positioned to build profitable retail media networks. This guide covers the in-store media formats, technology requirements, advertiser proposition, and revenue potential for grocery retailers entering the retail media space.
Digital Signage CMS Comparison 2026: Choosing the Right Platform for Retail Media
Comparing the leading digital signage CMS platforms for retail media in 2026. We evaluate Adflux, Broadsign, Navori, Scala, and others on content management, programmatic capabilities, audience measurement, and total cost of ownership.
In-Store Programmatic Advertising: The Complete Guide for Retailers
In-store programmatic advertising automates the buying and selling of digital screen inventory inside physical retail environments. This guide covers how it works, the technology stack required, and how retailers can maximise yield from their screen networks.
What Is Retail Media Network Software and Why Every Retailer Needs It in 2026
Retail media network software lets retailers monetise their digital screens, apps, and websites by selling ad inventory to brand partners. Learn how it works, what to look for, and why it has become the fastest-growing segment in advertising.
Digital Signage Content Format Checker
Ensure your digital signage content meets standards with our free checker. Verify file size, resolution, and more in seconds!
How Real-Time Bidding Works in Retail Media
Explains how RTB powers retail media auctions, how SSPs, DSPs and exchanges work, plus privacy and optimisation.
Retail Media Campaign ROI Calculator
Calculate your retail media campaign ROI instantly! Input budget and revenue to see profit and cost per day with our easy, free tool.
Best Spots for Digital Screens in Stores
Where to place digital screens—entrances, windows, endcaps and checkouts—to boost engagement and increase in-store sales.
Omnichannel Segmentation for In-Store Digital Screens
AI-driven omnichannel segmentation turns in-store screens into privacy-safe, real-time ad channels that boost engagement and sales.
AI Tools for CTV Ad Revenue Optimisation
How AI-driven programmatic tools boost CTV revenue through predictive targeting, automated scheduling, dynamic pricing and cross-channel CMS.
How Programmatic Ads Optimise In-Store Campaigns
Use real-time bidding, AI and live store data to run inventory-aware digital ads on screens that drive measurable in-store sales.
How Consent Impacts Programmatic Revenue
User consent shapes programmatic ad revenue in Australia—impacting targeting, CMPs, server-side tracking and revenue recovery.
Programmatic Advertising and Data Privacy Compliance
Australian retail media must combine clear consent and strong anonymisation to comply with privacy laws while keeping ad performance.