Privacy Policy

1. Introduction

Adflux Pty Ltd ("Adflux", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at adflux.digital or use our retail media content management platform.

We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our services, you consent to the collection and use of your information as described in this policy.

2. Information We Collect

We may collect the following types of personal information:

• Contact information: Name, email address, phone number, and company name when you submit a demo request or contact form.
• Account information: Username, password, and profile details when you create an account on the Adflux platform.
• Usage data: Information about how you interact with our website and platform, including pages visited, features used, and time spent.
• Technical data: IP address, browser type, device identifiers, and operating system information collected automatically.
• Communications: Records of correspondence when you contact us by email, phone, or through our contact forms.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our platform and services
• Respond to your enquiries and demo requests
• Send you product updates, newsletters, and marketing communications (with your consent)
• Improve our website and platform based on usage patterns
• Comply with legal obligations and enforce our terms
• Detect and prevent fraud or security incidents

4. Vision Analytics & Audience Measurement

The Adflux Vision Analytics product is designed with privacy-by-design principles. When deployed by our retail clients:

• No facial recognition is performed — ever
• No personal data is captured or stored from shoppers
• All video processing occurs on-device (edge processing) — raw video never leaves the device
• Only anonymous, aggregated audience metrics are transmitted
• The system uses Anonymous Person-Like-Object (PLO) detection only
• Compliant with GDPR, ISO 27001, APEC Privacy Framework, and the Australian Privacy Act 1988

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers: Trusted third-party vendors who assist us in operating our website and platform (e.g., cloud hosting, email delivery, analytics).
• Legal requirements: When required by law, court order, or government authority.
• Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections.

6. Data Security

We implement industry-standard security measures to protect your personal information, including encryption in transit (TLS), access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to provide our services and comply with legal obligations. Contact form submissions are retained for up to 3 years. Platform account data is retained for the duration of the customer relationship plus 12 months after termination.

8. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal obligations)
• Opt out of marketing communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise these rights, contact us at [email protected].

9. Cookies

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyse site traffic. You can control cookie settings through your browser preferences. Disabling cookies may affect some functionality of our website.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: