The Sound of
Retail Media
Adflux Audio turns your in-store speaker network into a fully managed, revenue-generating advertising channel — with campaign scheduling, proof-of-play, and programmatic integration built in.
In-store audio advertising is the practice of broadcasting brand-sponsored audio messages, music, and promotions through a retail store's speaker network. Adflux Audio manages the full lifecycle of in-store audio campaigns — from content upload and scheduling through to proof-of-play reporting and programmatic demand integration.
Five Pillars of Audio Management
Adflux Audio is built around five specialised management domains — covering every aspect of running a professional in-store audio advertising network.
Campaign Management
Book, schedule, and deliver audio ads
Manage the full audio advertising lifecycle from a single dashboard. Create campaigns, assign audio assets, set flight dates, and deliver ads across your entire store network — all integrated with the Adflux CMS.
The Right Audio at the Right Moment
Adflux Audio's scheduling engine combines dayparting, frequency capping, priority queuing, and event-based triggers to ensure every audio ad reaches shoppers at the optimal moment — without overplaying or disrupting the in-store experience.
Audio Use Cases
From promotional spots to programmatic revenue — Adflux Audio supports a wide range of in-store audio advertising use cases.
Promotional Audio Ads
Deliver brand-funded promotional audio spots during peak shopping hours — driving impulse purchases and brand recall at the point of decision.
Branded Music Environments
Retailers can sell branded playlist sponsorships — allowing brands to own the in-store audio environment during key promotional periods.
National Campaign Activation
Activate national audio campaigns across hundreds of stores simultaneously — with store-level targeting, dayparting, and proof-of-play reporting.
Dynamic Price & Offer Ads
Deploy dynamic audio ads that insert real-time pricing, product availability, or personalised offers — keeping messaging always current and relevant.
In-Store Events & Announcements
Use the audio network for store announcements, event promotions, and operational messaging — all managed from the same Adflux CMS dashboard.
Programmatic Audio Revenue
Connect unsold audio inventory to programmatic demand — enabling RTB auction-based fill of remnant audio inventory and maximising network yield.
Audio + Screens + Programmatic.
One Platform.
Adflux Audio is not a standalone product — it is natively integrated with the Adflux CMS. Manage audio and screen campaigns from the same dashboard, share audience data between channels, and deliver unified cross-channel reports to advertisers.
Explore the PlatformWhy Adflux Audio?
New Revenue Channel
Monetise your in-store speaker network with a fully managed audio advertising product — no additional hardware required in most deployments.
Auditable Proof of Play
Every audio ad play is logged with timestamp, store, zone, and duration — providing the same level of accountability as your screen network.
Fast Activation
Adflux Audio integrates with your existing speaker infrastructure. Most networks can be activated within days, not months.
Brand Safe Environment
Content compliance controls, approval workflows, and volume limits ensure audio content always meets retailer brand and regulatory standards.
Real-Time Monitoring
Monitor the health of your entire audio network in real time — with instant alerts for connectivity issues, volume anomalies, or content delivery failures.
Shopper Experience First
Frequency capping, daypart controls, and music-to-ad ratio management ensure audio advertising enhances rather than disrupts the shopper experience.
Measure Every Audio Impression
Real-time dashboards track audio impression counts, play-through rates, store-by-store performance, and campaign ROI attribution — giving advertisers the proof-of-play they demand.
Add Audio to Your Retail Media Network
Ready to unlock a new revenue channel with in-store audio advertising? Get in touch to discuss how Adflux Audio can integrate with your existing screen network.