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Adflux CMS
Retail Media for Airports

The Retail Media OS
Built for Airports

Adflux CMS gives airport operators a single platform to manage digital screens, programmatic advertising, flight status integration, and audience analytics — turning high-dwell passenger zones into a premium retail media network.

90+
Avg. Dwell Time
minutes in airport terminals
$40–80
Premium CPM
for airport digital signage
2.5B+
Global Passengers
annually through airports
70%
Recall Rate
for airport DOOH ads
Platform Capabilities

Everything Your Airport Retail Media Network Needs

From regional airports to international hubs, Adflux CMS scales to manage your entire airport media operation from one platform.

Targeted Terminal Advertising

Deliver highly relevant ads by targeting specific terminals, whether international or domestic, ensuring your message reaches the right audience.

  • International vs domestic terminal targeting
  • Tailored content delivery
  • Increased ad relevance
  • Gate-level scheduling

Flight Status Integration

Integrate real-time flight status data to dynamically display ads and information, optimising engagement during passenger dwell times.

  • Real-time ad updates
  • Contextual advertising
  • Enhanced passenger experience
  • Automated content triggers

Maximise Dwell Time Engagement

Capitalise on extended passenger dwell times (average 90+ minutes) in airports with engaging and informative digital signage content.

  • High passenger engagement zones
  • Extended viewing opportunities
  • Strategic content placement
  • Lounge & gate targeting

Premium CPM Opportunities

Leverage the high-value airport audience with premium CPM rates ($40–80), ensuring a strong return on investment for advertisers.

  • High-value audience segments
  • Strong ROI for advertisers
  • Competitive ad pricing
  • Direct deal support

Duty-Free & Retail Tenant Advertising

Promote duty-free products and airport retail offerings directly to passengers, driving sales and enhancing the shopping experience.

  • Boost retail sales
  • Showcase exclusive offers
  • Seamless shopping journey
  • Tenant self-serve portal

Baggage Claim High-Dwell Zones

Utilise high-dwell zones in baggage claim areas for impactful advertising, capturing passenger attention during waiting periods.

  • Captive audience engagement
  • Extended exposure time
  • Strategic ad placement
  • Verified impression data
Airport Terminal LED Display
Airport Corridor Digital Screens
Airport Concourse LED Installation
Airport Departure Hall Screens
Use Cases

How Airports Use Adflux

Promoting Airport Retail

Drive foot traffic and sales for duty-free shops, restaurants, and other airport retailers with dynamic digital promotions.

Airline & Travel Services

Airlines can display real-time offers, destination promotions, and ancillary services to a highly relevant audience.

Brand Awareness Campaigns

Global and local brands can build significant awareness among affluent and diverse airport passengers.

Emergency & Information Displays

Provide critical passenger information, emergency alerts, and wayfinding solutions through integrated digital screens.

FAQ

Airport Retail Media Questions

Ready to Build Your Airport Retail Media Network?

Talk to our team about how Adflux CMS can help you launch, scale, and monetise your airport media network.