Retail Media Platform
for In-Store Advertising
Adflux is a retail media platform that enables retailers to monetise their physical stores through digital advertising, programmatic demand, and real-time content management.
As in-store retail media becomes one of the fastest-growing advertising channels globally, Adflux provides the infrastructure to transform digital screens into scalable, revenue-generating media networks.
What is a Retail Media Platform?
A retail media platform allows retailers to sell advertising space across their owned assets — including in-store screens, websites, and mobile apps — using first-party data.
Adflux focuses specifically on in-store retail media, enabling retailers to build a complete media network from their physical store estate.
How Adflux Enables Retail Media
Adflux combines three core systems into one unified platform — eliminating the need for multiple vendors and fragmented data.
Digital Screen Network
Deploy LED, LCD, or e-paper screens across stores. Adflux manages the full hardware lifecycle from provisioning to remote monitoring and firmware updates.
Content Management System
Manage and schedule campaigns centrally with daypart rules, store targeting, playlist management, and real-time content delivery to every screen.
Programmatic Monetisation (SSP)
Connect to 35+ DSPs to sell advertising inventory via real-time bidding. Set floor prices, manage private marketplace deals, and optimise yield automatically.
Digital Screen Network
Deploy and manage LED, LCD, or e-paper screens across all store locations from a single cloud dashboard.
Content Management System
Schedule, target, and deliver campaigns centrally with daypart rules, store targeting, and real-time updates.
Programmatic SSP
Connect to 35+ global DSPs including The Trade Desk, Google DV360, and Amazon DSP to sell inventory via RTB.
Campaign Analytics
Proof-of-play reporting, impression counts, fill rates, and revenue analytics for every campaign and screen.
Audience Measurement
Privacy-safe camera and Bluetooth analytics to verify audience delivery and justify premium CPMs.
Revenue Management
Rate cards, floor prices, direct deal management, and yield optimisation across all inventory types.
Revenue Model for Retailers
Retailers using Adflux generate revenue through multiple complementary channels — turning existing store infrastructure into a high-margin media business.
Who This Platform is For
Adflux is purpose-built for retailers and venue operators who want to build a scalable in-store media network.
Why Choose Adflux
Built for retail media
Not adapted from generic CMS tools — purpose-built for in-store retail media monetisation.
Full-stack platform
CMS + SSP + analytics in one platform. No need to integrate multiple vendors.
Australian-hosted infrastructure
Data sovereignty with AWS Sydney region hosting and ISO 27001 compliance.
Scalable to thousands of screens
Proven at scale with 3,700+ screens across 80+ clients in Australia.
Build Your Retail Media Network with Adflux
Join 80+ retailers across Australia using Adflux to monetise their in-store screen networks.