Know Your Audience. Prove Your Impact. Protect Their Privacy.
Adflux CMS offers two purpose-built audience analytics solutions for in-venue digital signage networks — one camera-based, one camera-free. Both are privacy-safe, Australian Privacy Act compliant, and built to give advertisers, retailers, and venue operators the audience intelligence they need to make every screen count.
Your Screens Are Running. But Do You Know Who's Watching?
Proof-of-play tells you a screen played content. It does not tell you who was watching, how long they looked, or whether the message landed. Adflux closes that gap — connecting proof-of-play with real-world audience presence, attention, and engagement so every screen can justify its CPM.
Two Solutions. One Privacy-First Standard.
Adflux CMS offers two distinct audience analytics solutions, each designed for a different deployment context. Both operate on a privacy-by-design architecture, both are compliant with the Australian Privacy Act 1988 (Cth), and both integrate natively with Adflux CMS for unified reporting.
Adflux Attention Analytics
Camera-Based Audience Intelligence
A camera-based platform that uses AI and computer vision to anonymously measure who is watching your screens — delivering verified impressions, demographic insights, dwell time, and dynamic content triggering. All processing happens at the edge; no images, biometric data, or PII are ever captured or transmitted.
All measurement is delivered against the COFFEE framework — the industry-standard model for in-store digital media measurement.
Security & Data Architecture
Adflux audience measurement is built on a cloud-oriented, serverless framework hosted on AWS and Microsoft Azure — designed to be interoperable with digital and out-of-home (OOH) standards while prioritising a privacy-by-design approach.
Data Flow & Connectivity
Data is transmitted from endpoint players directly to Adflux servers via HTTPS. The solution does not require access to the retailer's internal network — relying on web protocols exposed via cloud-based firewall services.
Infrastructure Isolation
The production network is strictly segmented into different zones based on security levels. Sensitive systems reside in dedicated, isolated computing environments to reduce the risk of unauthorised access.
Encryption & Security
Data at rest is protected with AES 256-bit encryption. Key management is handled through Azure Key Vault and AWS Key Management Service, ensuring secure rotation and storage of cryptographic keys.
Access Management
Access is governed by Role-Based Access Control (RBAC) and the principle of least privilege — ensuring personnel only access information required for their specific job functions.
Data Retention & Deletion
Customer data is typically retained for 30 to 90 days post-contract for audit purposes. Secure deletion procedures are documented and executed upon contract termination or customer request.
Monitoring & Penetration Testing
The environment is protected by outbound firewall filters and undergoes periodic manual log analysis and annual third-party penetration testing to identify and remediate potential vulnerabilities.
Camera-Based or Camera-Free?
Here's How to Choose.
| Feature | Attention Analytics Camera-Based | Audience Measurement Camera-Free |
|---|---|---|
| Technology | Camera-based AI / computer vision | Software-only, passive Bluetooth detection |
| Additional Hardware | Yes — camera + edge device | None — runs on existing media players |
| Demographics | Age category, gender likeness, mood | — |
| Dwell Time | ✓ | ✓ |
| Attention Time | ✓ | ✓ |
| Verified Impressions | ✓ Eyeball-to-content | ✓ IAB Play-Presence-Pairing model |
| Content Effectiveness | ✓ Views, glances, viewthroughs | — |
| Dynamic Content Triggering | ✓ COATRO rules engine | — |
| Foot Traffic / Reach | ✓ | ✓ |
| Privacy Compliance | Privacy Act, GDPR, TRUSTe, ISO 27001 | Privacy Act, GDPR, IAB Framework |
| Deployment | On-site camera installation | Remote OTA — no site visit required |
| Best For | Retailers wanting deep audience intelligence | Networks wanting verified impressions fast |
- Deep demographic data for premium CPM justification
- Content effectiveness measurement (views, glances, viewthroughs)
- Dynamic content triggering based on audience rules (COATRO)
- Flagship location measurement with maximum data depth
- Retail media network monetisation at scale
- Rapid network-wide deployment with no hardware investment
- Verified impressions across thousands of screens immediately
- No site visits — remote OTA installation only
- IAB-compliant impression data for advertiser reporting
- Privacy-safe measurement with zero camera infrastructure
What Neither Solution Ever Does
Both Adflux audience analytics solutions are built on a privacy-by-design architecture. The following protections are absolute — they are not configuration options, they are architectural constraints baked into the platform from the ground up.
Built for Every In-Venue Environment
Adflux audience analytics solutions are deployed across Australia's leading retail, automotive, corporate, fitness, and hospitality environments.
Retail & Supermarkets
Measure shopper dwell time at shelf-edge screens, justify premium CPM rates to FMCG brands, trigger promotional content based on demographic rules.
CLIENTS: Bunnings, Coles, 7-Eleven, Ritchies IGA
Shopping Centres
Prove audience delivery across common area screens, provide verified impression data to tenants and media agencies, measure foot traffic patterns.
CLIENTS: Chadstone Shopping Centre
Automotive Dealerships
Measure showroom screen engagement, understand which content drives enquiry, trigger vehicle-specific content based on audience profile.
CLIENTS: Mazda, Mitsubishi, BMW, BYD
Corporate & Property
Measure lobby and common area screen performance, provide verified audience data for internal communications and tenant advertising.
CLIENTS: Villawood Properties, ANZ, Westpac
Fitness & Leisure
Measure member engagement with screens in gym floor and reception areas, provide verified data for fitness brand advertisers.
CLIENTS: 1Rebel
Hospitality & Venues
Measure patron engagement with menu boards and promotional screens, trigger content based on time-of-day and audience profile.
CLIENTS: Restaurants, bars, entertainment venues
Common Questions About Adflux Audience Analytics
Ready to Measure What Matters?
Speak with our team about Adflux audience analytics. We'll help you choose the right solution for your environment, your budget, and your compliance requirements — and get you measuring verified impressions within weeks.
- No lock-in contracts
- Deployment within weeks, not months
- Australian Privacy Act compliant from day one
- Dedicated onboarding and support team
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