Adflux CMS vs Navori
Navori is a capable general-purpose digital signage platform. Adflux is built specifically for retail media. Here's what that distinction means for your supermarket, shopping centre, or pharmacy network.
Adflux CMS
Recommended for retail- Purpose-built for retail media networks
- In-store audio network included as standard
- Vision analytics with audience measurement cameras
- Brand/supplier self-serve portal for monetisation
- Retail-specific onboarding and APAC support
- Unified platform — no hardware add-ons required
Navori
General-purpose CMS- Strong content scheduling and data integration
- Flexible cloud, on-premise, and hybrid hosting
- SOC 2 certified — enterprise security
- No in-store audio management
- No brand/supplier self-serve portal
- Audience analytics requires StiX 3800 hardware add-on
Feature-by-Feature Comparison
Why Retail Media Teams Choose Adflux Over Navori
Navori is a solid digital signage platform for organisations that need screens across multiple verticals. But if retail media monetisation is your goal, you need a platform built around that outcome.
Retail monetisation is built in
Adflux includes a supplier portal, proof-of-play billing, and direct deal management as core features. With Navori, you'd need to build or integrate these workflows separately — adding cost and complexity.
Audio without extra hardware
Navori's audience analytics require their proprietary StiX 3800 player. Adflux's attention analytics and in-store audio work with standard commercial hardware, reducing your capital investment.
Retail-specific support
Navori sells through a reseller and integrator network. Adflux works directly with retailers in the APAC region, meaning faster onboarding, retail-specific configuration, and direct access to the product team.
Frequently Asked Questions
How does Adflux CMS compare to Navori for retail media?
Navori is a general-purpose digital signage CMS that serves many verticals — retail, healthcare, transport, education, and more. Adflux CMS is purpose-built exclusively for retail media networks. This means Adflux includes retail-specific features like a brand/supplier self-serve portal, in-store audio management, and retail media monetisation tools that Navori does not offer as standard.
Does Navori have a retail media monetisation portal?
Navori does not include a self-serve brand or supplier portal for retail media monetisation. Adflux CMS includes a dedicated portal that allows FMCG brands and suppliers to book, manage, and measure their own in-store campaigns without retailer involvement in every transaction.
What is the pricing difference between Navori and Adflux?
Navori's Cloud Essential plan starts at $14 USD per player per month. However, retail media features like audience analytics require additional hardware (the StiX 3800 player) and add-on modules. Adflux CMS offers integrated pricing that includes audio, attention analytics, and the supplier portal as part of a unified retail media platform.
See Adflux in Action
Book a 30-minute demo and we'll show you exactly what Adflux can do that Navori can't.
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