Skip to main content
Adflux CMS
Supermarket Retail Media

Retail Media Platform
for Supermarkets

Adflux enables supermarkets to transform in-store screens into a powerful retail media network — generating high-margin advertising revenue from supplier-funded campaigns and programmatic demand.

Revenue Model

How Supermarkets Monetise Screens

Supermarkets sit at the intersection of consumer attention and purchase intent — making their in-store screens among the most valuable advertising real estate in retail media.

Supplier-funded campaigns
FMCG brands pay to promote their products on screens adjacent to their shelf placement.
Programmatic advertising
Automated demand from 35+ DSPs fills unsold inventory at market CPMs.
Brand partnerships
Exclusive category sponsorships and seasonal campaign packages for premium brands.
Supermarket digital signage advertisingIn-store retail media screensRetail screen network deploymentShopping centre digital advertising
Screen Placements

Example Use Cases

Adflux supports all major screen placement types within a supermarket environment.

Entrance Screens

Welcome shoppers with brand campaigns and weekly specials as they enter the store. High dwell time and premium CPMs.

End-of-Aisle Displays

Category-relevant advertising at the highest-traffic decision points in the store. Ideal for FMCG brand campaigns.

Checkout Advertising

Impulse purchase promotions and loyalty programme messaging at the point of final decision.

Fridge-Top Displays

Contextual advertising adjacent to chilled products — beverages, dairy, and fresh food categories.

Revenue Opportunity

Revenue Opportunity

A typical supermarket network can generate significant high-margin media revenue with the right platform and monetisation strategy.

$10K–$50K+
Per store annually
Typical revenue range for a well-monetised supermarket screen network
High-margin
Media revenue
Media revenue carries 70–90% gross margins vs 2–5% for grocery
Incremental
Supplier funding
Co-op advertising budgets that don't cannibalise existing trade spend
Why Adflux

Why Adflux for Supermarkets

Built for high-scale retail environments

Adflux is purpose-built for the operational complexity of multi-store supermarket networks — not adapted from generic CMS tools.

Integrates with supplier ecosystems

Adflux's supplier portal allows FMCG brands to self-serve campaign bookings, reducing your sales team's workload.

Supports campaign automation

Automated daypart scheduling, category targeting, and programmatic fill ensure maximum revenue with minimal manual effort.

Unlock Retail Media Revenue in Your Supermarket Network

Join Australia's leading supermarkets and grocery retailers using Adflux to monetise their in-store screen networks.

FAQ

Supermarket Retail Media FAQs

Supermarket Digital Screen
Supermarket Digital Screen
Grocery Retail Display
Grocery Retail Display
In-Store Supermarket LED
In-Store Supermarket LED
Retail Media Supermarket
Retail Media Supermarket