Question 1

What is a DSP?

Accepted Answer

A Demand-Side Platform (DSP) is a technology platform used by advertisers and agencies to buy digital advertising programmatically. DSPs like The Trade Desk, Google DV360, and Amazon DSP allow advertisers to bid on ad inventory across multiple publishers — including Adflux-powered screen networks — in real time.

Question 2

What is an SSP?

Accepted Answer

A Supply-Side Platform (SSP) is a technology platform used by publishers (like retailers) to sell their advertising inventory programmatically. Adflux acts as the SSP for your screen network, connecting your inventory to multiple DSPs simultaneously to maximise fill rates and CPMs.

Question 3

What is the difference between programmatic DOOH and traditional DOOH?

Accepted Answer

Traditional DOOH involves manual campaign booking, fixed scheduling, and static audience assumptions. Programmatic DOOH uses real-time bidding, dynamic audience targeting, and automated delivery — enabling advertisers to buy specific audiences at specific times and locations, and retailers to maximise revenue from every available ad slot.

Question 4

What CPMs can I expect from programmatic DOOH?

Accepted Answer

Programmatic DOOH CPMs for in-store retail screens typically range from $15 to $50 depending on location, audience quality, and screen format. Adflux's yield optimisation tools help retailers set appropriate floor prices to protect CPM while maximising fill rates.

Question 5

Does Adflux support private marketplace (PMP) deals?

Accepted Answer

Yes. Adflux supports private marketplace deals where retailers can offer preferred advertisers guaranteed access to premium inventory at negotiated CPMs. PMP deals sit above the open auction and are commonly used for major FMCG brands and seasonal campaigns.

Question 6

Can I run both direct-sold and programmatic campaigns on the same screens?

Accepted Answer

Yes. Adflux uses a unified yield management system that prioritises direct-sold campaigns at their booked times and fills remaining inventory with programmatic demand. You maintain full control over which inventory is available to programmatic buyers and at what floor price.

Programmatic DOOH Platform
for Retail & Digital Signage

What is Programmatic DOOH?

How Adflux Programmatic Works

Real-Time Bidding (RTB)

35+ DSP Connections

Yield Optimisation

Real-Time Ad Delivery

Private Marketplace Deals

Programmatic Reporting

Benefits for Retailers

Activate Programmatic Advertising Across Your Network

Programmatic DOOH FAQs

Programmatic DOOH Platformfor Retail & Digital Signage