Proof of Attention,
Not Guesswork
Adflux Vision Analytics delivers privacy-first audience measurement for your retail media network. Choose the solution that fits your infrastructure — with or without cameras.
Retail media vision analytics uses AI computer vision cameras or Bluetooth sensors to measure audience impressions, dwell time, and demographic data in front of in-store digital advertising screens. This data enables retailers to sell verified, audience-based advertising to brands — replacing estimated impressions with actual measured exposure.
Camera-Based Audience Intelligence
Adflux Vision Analytics with cameras delivers the most advanced audience measurement available for retail media networks. Using edge-processed computer vision, the platform anonymously detects and analyses audience behaviour — converting physical presence into actionable advertising intelligence without capturing or storing any personal data.
Integrated directly with the Adflux CMS, the system enables content effectiveness measurement, dynamic content triggering, and performance-based pricing models — giving advertisers proof of attention, not just proof of play.
Anonymous Audience Measurement in Action
Edge-processed computer vision anonymously detects and classifies audience members — no personal data is ever captured or stored.
Analytics Maturity Curve
Three progressive stages of audience intelligence — from measurement to automation.
Anonymous Audience Measurement
Capture anonymous audience data — demographics, age group, gender, dwell time, and attention metrics — without storing any personal information.
Content Effectiveness
Combine audience data with proof-of-play data from the Adflux CMS to deliver eyeball-to-content measurement. Understand which creatives drive attention and engagement.
Content at the Right Opportunity
Set rules to automatically trigger content based on audience attributes or time of day. Deliver the right message to the right person at the right moment.
Content Effectiveness Measurement
Combine audience presence data with proof-of-play from the Adflux CMS to deliver true eyeball-to-content measurement — understanding which creatives drive real attention and engagement.
Metrics Delivered
Every metric is anonymised, edge-processed, and integrated with your Adflux CMS campaign data.
Edge-to-Cloud Data Pipeline
Raw video is processed entirely at the edge device. Only anonymised metadata tokens are transmitted to the cloud — raw video never leaves the premises.
Edge-to-Cloud Data Flow
Raw video is processed at the edge — only anonymised metadata ever reaches the cloud.
Technical Architecture
The platform supports three deployment tiers — Lite, Standard, and Enterprise — each with a corresponding infrastructure footprint from edge device through to cloud analytics.
Camera Hardware Options
Adflux Vision Analytics supports two certified USB RGB sensor options, each paired with a compatible edge device.
USB RGB Sensor — Option A
USB RGB Sensor — Option B
Privacy-First by Design
Raw video never leaves the device. All analytics are anonymous, aggregated, and non-identifiable.
Request a Vision Analytics Demo
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