The Retail Media Platform Built for Venue Operators.
Adflux CMS is a complete retail media platform — combining screen management, in-store audio, programmatic advertising, audience analytics, and supplier self-serve into a single operating system for your retail media network.
One Platform. Every Revenue Channel.
A retail media platform is the operating layer that connects your physical venue's digital touchpoints — screens, audio, and DOOH inventory — to advertisers, programmatic demand, and audience data. It replaces the fragmented stack of point solutions most operators currently manage.
Adflux CMS is purpose-built for venue operators: supermarkets, shopping centres, airports, cinemas, pharmacies, gyms, and petrol networks. Unlike generic digital signage software, it includes a programmatic SSP, a supplier portal, and AI-powered audience analytics out of the box.
What is a retail media platform?
A retail media platform is software that enables retailers and venue operators to sell advertising on their owned digital touchpoints — screens, audio, and digital out-of-home (DOOH) inventory. It combines a content management system (CMS), an ad server, audience measurement, and monetisation tools into a single platform.
How is a retail media platform different from digital signage software?
Digital signage software manages what plays on screens. A retail media platform goes further — it manages who sees the content, what it earns, and how the hardware is performing. Adflux CMS includes a programmatic SSP, audience analytics, and a supplier portal that general digital signage software does not offer.
Who uses a retail media platform?
Supermarkets, shopping centres, airports, cinemas, pharmacies, gyms, and petrol & convenience networks — any venue operator with a digital screen or audio network who wants to monetise that inventory through advertising.
Six Pillars of the Adflux Retail Media Platform
Each pillar replaces a point solution. Together they form a complete retail media operating system.
Content & Campaign Management
A single CMS to schedule, publish, and manage content across every screen and audio zone in your retail network — from flagship stores to petrol forecourts.
- Multi-site content scheduling
- Zone-based playlist management
- Daypart automation
- Real-time proof-of-play reporting
Programmatic Monetisation
Open your retail media inventory to global demand through a built-in SSP connected to 35+ DSPs. Run direct campaigns alongside programmatic in a unified auction.
- 35+ connected DSPs
- Real-time bidding (RTB) engine
- Unified direct + programmatic yield
- Floor price and brand safety controls
Audience & Attention Analytics
Move beyond estimated footfall. Camera-based AI or Bluetooth sensors deliver verified impression counts, dwell time, and demographic data for every campaign.
- Anonymous audience measurement
- Dwell time and attention tracking
- Demographic insights
- Privacy Act compliant
Supplier Self-Serve Portal
Give brands and FMCG suppliers direct access to book, manage, and report on their retail media campaigns — reducing your team's workload while scaling revenue.
- Self-serve campaign booking
- Creative upload and approval workflow
- Real-time campaign reporting
- Budget and pacing controls
In-Store Audio Network
Extend your retail media platform into audio. Manage background music, supplier audio ads, and promotional announcements from the same platform as your screens.
- Multi-zone audio scheduling
- Supplier audio ad booking
- Proof-of-broadcast reporting
- Seamless screen + audio coordination
Remote Device Management
Monitor every player in your network from a single dashboard. Get real-time health alerts, push OTA updates, and resolve issues without a site visit.
- Real-time player health dashboard
- Automated uptime alerts
- OTA firmware and software updates
- Screen-level diagnostics
A Retail Media Platform for Every Venue Type
Adflux CMS is purpose-built for the operational and commercial requirements of each retail venue category — not a generic platform adapted for retail.
How Adflux Compares to Other Retail Media Platforms
See how Adflux CMS stacks up against the leading alternatives.
Ready to Build Your Retail Media Network?
See how Adflux CMS turns your venue's screens and audio into a measurable, monetisable retail media asset.