The Retail Media OS
Built for Supermarkets
Adflux CMS gives supermarket chains a single platform to manage digital screens, in-store audio, programmatic advertising, and audience analytics — turning your store estate into a high-performing retail media network.
Everything Your Supermarket Retail Media Network Needs
From a single convenience store to a national chain of 500+ sites, Adflux CMS scales to manage your entire retail media operation.
Digital Screen Management
Manage every screen across your entire supermarket estate from a single CMS — from entrance displays to aisle endcaps, deli counters, and self-checkout screens.
- Centralised content scheduling
- Zone-based playlist management
- Real-time proof-of-play reporting
- Hardware-agnostic player support
In-Store Audio Network
Broadcast targeted audio advertising across your store's PA system. Schedule supplier spots, promotional announcements, and branded audio content with precision.
- Zone-based audio targeting
- Daypart scheduling
- Supplier self-serve audio portal
- Proof-of-broadcast reporting
Programmatic Advertising
Monetise your screen network with programmatic demand from 35+ DSPs. Open your inventory to global FMCG brands and performance advertisers through real-time bidding.
- 35+ connected DSPs
- True RTB auction engine
- Floor price controls
- Brand safety guardrails
Attention Analytics
Measure real audience impressions — not estimated footfall. Camera-based AI vision or Bluetooth sensors deliver verified impression counts, dwell time, and demographic data.
- Anonymous audience measurement
- Dwell time tracking
- Demographic insights
- Privacy-first by design
Supplier Self-Serve Portal
Give your FMCG suppliers direct access to book, manage, and report on their campaigns — reducing your internal workload while increasing supplier satisfaction.
- Self-serve campaign booking
- Real-time campaign reporting
- Budget management tools
- Creative upload and approval
Unified Platform
One platform for screens, audio, programmatic, and analytics — replacing fragmented point solutions with a single operating system for your retail media network.
- Single sign-on
- Unified reporting dashboard
- API-first integrations
- White-label options
How Supermarkets Use Adflux CMS
Purpose-built workflows for the unique challenges of grocery retail media — from weekly promotions to supplier campaign management.
Category Aisle Targeting
Display relevant supplier content on screens positioned in specific product categories — dairy, bakery, fresh produce, beverages. Match creative to shopper intent at the moment of purchase decision.
Promotional Coordination
Synchronise screen content and audio announcements with weekly promotional catalogues. Automate scheduling so promotional content goes live exactly when the deal starts.
Supplier Revenue Generation
Build a sustainable retail media revenue stream by monetising your screen and audio network. Offer suppliers transparent, measurable advertising with verified impression data.
Shopper Journey Mapping
Understand how shoppers move through your store and engage with your media network. Use attention analytics data to optimise screen placement and content strategy.
Purpose-Built for Grocery Retail Media
Most digital signage platforms were built for general-purpose content display. Adflux CMS was designed from the ground up for retail media — with the supplier portal, programmatic SSP, audience measurement, and in-store audio that grocery retailers actually need.
- Single platform for screens, audio, and programmatic
- Supplier self-serve portal reduces internal workload
- Verified impression data for premium CPM pricing
- Privacy-first audience measurement (no PII collected)
- Australian-built and supported
- Scales from single store to national chain
Enterprise-Grade Security
Built for the compliance requirements of major grocery retailers
Supermarket Retail Media Questions
What types of screens does Adflux support in supermarkets?
Adflux CMS supports all common supermarket screen formats — entrance totems, aisle endcap displays, deli/bakery counter screens, self-checkout screens, and overhead hanging displays. The platform is hardware-agnostic and integrates with all major media player brands.
How does Adflux handle content scheduling for weekly promotions?
Adflux CMS includes a full content scheduling engine with daypart, date range, and zone-based controls. You can pre-schedule promotional content to activate automatically on catalogue start dates and deactivate when promotions end — no manual intervention required.
Can FMCG suppliers book their own campaigns?
Yes. The Adflux Supplier Portal gives FMCG brands and agencies direct access to book, manage, and report on campaigns across your network. Suppliers can upload creatives, set budgets, choose zones, and access real-time reporting — reducing the workload on your internal team.
How does Adflux measure audience impressions in-store?
Adflux Attention Analytics offers two measurement options: camera-based AI vision (anonymous audience detection using edge-processed computer vision) and Bluetooth sensor analytics. Both methods deliver verified impression counts, dwell time, and demographic breakdowns without capturing or storing personal data.
Does Adflux integrate with my existing loyalty and POS data?
Adflux provides API-based integrations for closed-loop attribution — connecting advertising exposure to purchase outcomes using your transaction data. This enables ROAS reporting and audience segmentation based on real purchase behaviour.
What is the typical implementation timeline for a supermarket chain?
Implementation timelines vary by estate size and existing infrastructure. A typical supermarket chain rollout takes 4–8 weeks from contract to live — including player configuration, CMS setup, content migration, and staff training. Adflux provides dedicated implementation support throughout.
Ready to Build Your Supermarket Retail Media Network?
Talk to our team about how Adflux CMS can help you launch, scale, and monetise your in-store media network.