Programmatic Advertising. Built Into Your Retail Media OS.
Adflux CMS includes a native SSP with RTB — connect your in-store screen and audio inventory to 35+ global DSPs, run direct and programmatic campaigns simultaneously, and maximise yield with unified revenue management.
Programmatic Advertising Built for Retail Media
From RTB auction engine to audience data — Adflux CMS provides every programmatic advertising capability your retail media network needs.
Built-In SSP with RTB
Adflux includes a native supply-side platform (SSP) with a true real-time bidding (RTB) auction engine — no third-party SSP required. Connect your inventory to 35+ global DSPs in minutes.
- True RTB auction engine (< 200ms response)
- 35+ connected DSPs globally
- OpenRTB 2.x compliant
- Bid floor management and price controls
Unified Yield Management
Maximise revenue by running direct-sold and programmatic campaigns simultaneously. Adflux's unified yield management ensures every impression goes to the highest-value buyer.
- Direct + programmatic campaign prioritisation
- Dynamic floor pricing
- Deal ID and private marketplace support
- Real-time fill rate and revenue analytics
Audience Data for Targeting
Enrich programmatic advertising with first-party audience data from your retail network. Camera-based AI vision delivers anonymous demographic and behavioural data for smarter targeting.
- Anonymous audience segments (no PII)
- Demographic data (age range, gender)
- Dwell time and attention signals
- Privacy Act and GDPR compliant
DSP Connectivity
Connect your retail media inventory to the world's leading demand-side platforms. Adflux maintains direct integrations with 35+ DSPs across Australia, Asia-Pacific, and globally.
- 35+ DSP integrations globally
- Australia and Asia-Pacific DSP coverage
- Direct deals and open exchange
- Custom DSP integration on request
Brand Safety Controls
Protect your retail brand and your advertisers with comprehensive brand safety controls. Set category exclusions, keyword blocklists, and advertiser whitelists at the network level.
- Category-level exclusions
- Advertiser whitelist and blocklist
- Content approval workflows
- Real-time creative review
Programmatic Analytics
Monitor programmatic advertising performance in real time. Track fill rates, CPMs, revenue, and impression delivery across every screen and every DSP from a single dashboard.
- Real-time fill rate and CPM reporting
- Revenue analytics by DSP and campaign
- Impression delivery monitoring
- Exportable reports for advertiser billing
Adflux vs. Generic Digital Signage CMS
Generic CMS platforms manage content. Adflux manages content, programmatic revenue, and audience measurement — in one system.
| Capability | Generic CMS | Adflux CMS |
|---|---|---|
| Programmatic SSP with RTB | — | |
| 35+ DSP integrations | — | |
| Unified direct + programmatic yield | — | |
| Audience data for targeting | — | |
| Brand safety controls | ||
| Deal ID / private marketplace | — | |
| Real-time programmatic analytics | — | |
| Screen content management |
Programmatic Advertising by Retail Vertical
Adflux powers programmatic advertising across every major retail vertical in Australia and Asia-Pacific.
Ready to Go Programmatic?
Book a personalised demo to see how Adflux CMS's built-in SSP and RTB engine can maximise revenue from your retail media inventory.