Retail Media Network
An advertising platform operated by a retailer that allows brands to reach shoppers across digital and physical touchpoints.
A Retail Media Network (RMN) is an advertising platform owned and operated by a retailer that enables consumer brands and suppliers to purchase advertising across the retailer's digital and physical properties. These networks leverage first-party shopper data — purchase history, browsing behaviour, loyalty programme membership — to deliver highly targeted advertising at or near the point of purchase.
Retail media networks typically span multiple channels: sponsored product listings on e-commerce sites, display banners on retailer apps and websites, digital screens in physical stores, and in-store audio announcements. The defining characteristic of an RMN is the use of the retailer's own first-party data to target and measure advertising effectiveness, making it a highly attractive channel for brands seeking closed-loop attribution.
Major retailers globally — including supermarkets, pharmacies, electronics chains, and department stores — have launched retail media networks as a significant new revenue stream. The Adflux platform enables retailers to build and operate a full retail media network across their in-store digital screen and audio infrastructure.