Retail Media CMS
A content management system purpose-built for scheduling, managing, and monetising advertising across a retailer's in-store digital media network.
A Retail Media Content Management System (CMS) is specialised software that enables retailers to manage the full lifecycle of advertising content across their in-store digital media assets — including digital screens, audio systems, and interactive kiosks.
Unlike general-purpose digital signage CMS platforms, a retail media CMS is built specifically for the commercial advertising model. It includes features for campaign booking and scheduling, advertiser self-service portals, proof-of-play reporting, programmatic integration via SSP/DSP connections, and revenue analytics.
Key capabilities of a retail media CMS include: multi-screen content scheduling with dayparting, brand-safe content controls, automated proof-of-play reporting for advertiser billing, integration with programmatic demand sources, and real-time audience measurement. The Adflux platform is a purpose-built retail media CMS that powers in-store screen and audio networks for retailers across Australia and the Asia-Pacific region.