DOOH Software. Built for Retail Networks.
Most DOOH software manages content. Adflux CMS manages content, programmatic monetisation, audience measurement, and supplier revenue — all from a single platform purpose-built for in-store and out-of-home media owners.
DOOH Software That Goes Beyond Content
Generic DOOH platforms manage screens. Adflux manages your entire retail media business — from content to revenue to audience measurement.
Programmatic SSP & RTB Engine
Adflux's built-in supply-side platform connects your DOOH inventory to 35+ global programmatic DSPs via a true real-time bidding auction engine — no third-party SSP required.
- 35+ connected DSPs globally
- Sub-200ms RTB auction response
- Floor price and brand safety controls
- Unified direct + programmatic yield management
Screen Content Management
Schedule, publish, and manage DOOH content across every screen in your network from a single CMS. Supports any hardware, any resolution, and any screen orientation.
- Centralised playlist and daypart scheduling
- Zone-based audience targeting
- Real-time proof-of-play logs
- Hardware-agnostic player support
Audience Measurement
Verify who actually sees your DOOH screens — not just who walks past. Camera-based AI vision or Bluetooth sensors deliver verified impression counts and demographic insights.
- Anonymous audience measurement
- Dwell time and attention tracking
- Demographic insights (age, gender)
- Privacy Act and GDPR compliant
Contextual & Audience Targeting
Deliver the right ad at the right time. Adflux supports daypart targeting, location-based rules, audience segment triggers, and real-time contextual signals.
- Daypart and time-of-day rules
- Location and venue-type targeting
- Audience segment activation
- Weather and event-based triggers
Remote Device Monitoring
Monitor every DOOH player in your network from a single dashboard. Get real-time health alerts, push OTA updates, and diagnose issues without a site visit.
- Real-time player health dashboard
- Automated uptime alerts
- OTA firmware and software updates
- Screen-level diagnostics
Supplier Self-Serve Portal
Give brands and agencies direct access to book DOOH campaigns, upload creative, and view real-time performance reports — reducing your internal workload.
- Self-serve campaign booking
- Creative upload and approval workflow
- Real-time campaign reporting
- Budget and frequency cap management
Adflux vs Generic DOOH Software
Most DOOH platforms stop at content management. Adflux adds programmatic monetisation, audience measurement, and supplier revenue tools.
| Feature | Generic DOOH Software | Adflux CMS |
|---|---|---|
| Programmatic SSP / RTB engine | — | |
| 35+ DSP integrations | — | |
| Screen content management | ||
| Audience measurement analytics | — | |
| In-store audio management | — | |
| Supplier self-serve portal | — | |
| Remote device monitoring | ||
| Proof-of-play reporting | ||
| Retail media revenue tools | — |
DOOH Software by Venue Type
Adflux is purpose-built for the specific requirements of each retail and out-of-home venue type.
Ready to Monetise Your DOOH Network?
Book a 30-minute demo to see how Adflux CMS connects your screens to 35+ programmatic DSPs and turns your DOOH inventory into a revenue engine.