DOOH Advertising. Programmatic. Measurable. Scalable.
Adflux CMS is the DOOH advertising platform built for retailers and venue operators — combining programmatic monetisation, audience analytics, supplier self-serve, and proof-of-play reporting in a single system.
Everything Your DOOH Advertising Network Needs
From programmatic monetisation to audience measurement — Adflux CMS provides every capability a modern DOOH advertising operation requires.
Programmatic DOOH
Connect your DOOH inventory to 35+ global DSPs via real-time bidding. Run programmatic and direct-sold campaigns simultaneously with unified yield management.
- Built-in SSP with RTB auction engine
- 35+ connected DSPs globally
- Floor price and brand safety controls
- Real-time bid analytics and fill rate reporting
Audience Measurement
Prove DOOH advertising ROI with verified audience data. Camera-based AI vision delivers anonymous impression counts, dwell time, and demographic insights.
- Anonymous audience measurement (no PII)
- Dwell time and attention tracking
- Demographic insights (age range, gender)
- Privacy Act and GDPR compliant
Advertiser Self-Serve Portal
Give advertisers a branded portal to book DOOH campaigns, upload creative, set budgets, and view real-time performance reports — reducing your sales team's workload.
- Self-serve campaign booking and creative upload
- Real-time campaign performance dashboard
- Budget management and automated billing
- White-label portal with your branding
Screen Network Management
Manage your entire DOOH screen network from a single CMS. Schedule content, manage playlists, and control every screen across multiple venues from one dashboard.
- Multi-site, multi-screen campaign scheduling
- Zone and daypart targeting
- Content approval and brand safety workflows
- Hardware-agnostic player support
In-Store Audio Advertising
Extend your DOOH offering into audio. Manage background music, audio ads, and promotional announcements from the same platform as your screens.
- Multi-zone audio scheduling and dayparting
- Advertiser audio ad booking and approval
- Proof-of-broadcast reporting
- Screen + audio campaign bundling
Proof-of-Play Reporting
Provide advertisers with tamper-evident proof that every impression was delivered. Automated proof-of-play logs are generated for every campaign, every screen, every play.
- 100% automated proof-of-play logging
- Tamper-evident delivery records
- Exportable reports for advertiser billing
- Real-time delivery monitoring
DOOH Advertising Platform vs. Generic CMS
Most content management systems manage content. Adflux manages content, revenue, and audience measurement.
| Capability | Generic CMS | Adflux CMS |
|---|---|---|
| DOOH screen content management | ||
| Programmatic DOOH / RTB monetisation | — | |
| Advertiser self-serve portal | — | |
| In-store audio advertising | — | |
| Audience attention analytics | — | |
| Proof-of-play reporting | ||
| Retail media revenue analytics | — | |
| Multi-venue network management |
DOOH Advertising by Venue Type
Adflux powers DOOH advertising networks across every major retail and venue vertical in Australia and Asia-Pacific.
Ready to Monetise Your DOOH Network?
Book a personalised demo to see how Adflux CMS can power your DOOH advertising operation — from first screen to full programmatic monetisation.